Ragini MMS

I strongly feel that if you do not have a colossal budget on hand, then you need to make up for that with an even better concept. Let's not forget, big ideas work big time. In fact, hi-concept films made in skeletal budgets is the new mantra in Bollywood. The next time budgetary constraints prevent you from working with an A-list star, don't sweat. Formulate hi-concept films instead!

Take an interesting concept. Make it within a stipulated budget, not exceeding Rs 2 cr/Rs 3 cr. Spend a good amount on its marketing. Create ample awareness. Chances are you might find the pot of gold at the end of the rainbow. Ekta Kapoor has been doing this successfully. Recall LOVE SEX AUR DHOKHA. Now RAGINI MMS, which has been made at a shoestring budget of Rs 1 cr [or slightly more] in two versions - Hindi and Telugu.